Skip to main content


The design concept for LURE pays homage to the fishermen who first settled in Victoria.  These gritty and hardworking settlers made their livelihood from the seas yet their hearts remained tender as they fell in love with the spectacular island setting and incredible local culture.  Our space is crafted but not rustic with nautical touches creating a refined, but casual and familiar atmosphere.  Herringbone designs create a modernized representation of our coastal location.  Ship bells and stenciled walls pay tribute to settlers while materials used represent Canada's finest bounty with walnut tables, hickory floors, oak bars and leather seats offering a comfortable vibe.
Gochujang Pork Belly


Keeping it fresh and keeping it local, our creative menu offers choices for every taste featuring the freshest finds of our island backyard with ingredients from local partners.
Crafted Cocktails


Sample a great selection of local Vancouver Island craft beer on tap, British Columbia wine by the glass or indulge in one of our signature craft cocktails.
  • "Wonderful views and the staff are so friendly and happy. The breakfast we had was delicious."
    Facebook Review - August 2023
  • "Enjoyed the new brunch menu + great friendly service. ⭐️⭐️⭐️⭐️⭐️ Highly recommended!"
    Facebook Review - June 2023
  • "Lure offers a great view of the Inner Harbour and has outdoor patio and indoor dining with giant windows, bringing in loads of natural light to its woodsy, casual interior...It was a quiet atmosphere when we dined over the holidays and it's suitable for romantic, business, family and group dining."
    Tripadvisor Review - 2023
  • "We had a 3 night stay and several meals at the restaurant. Above all, great servers, who went above and beyond and knows their stuff! Good recommendations, special attention, everything you want when you're on that special weekend getaway!"
    Tripadvisor Review - 2023
  • "Very good Happy Hour. We visited Lure several times in the last month and it's always top shelf. Excellent munchies and a great spot to watch the goings on in the harbor. Several superb wait staff and excellent beverages."
    Tripadvisor Review - May 2023