LIVELY FRESH LOCAL
The design concept for LURE pays homage to the fishermen who first settled in Victoria. These gritty and hardworking settlers made their livelihood from the seas yet their hearts remained tender as they fell in love with the spectacular island setting and incredible local culture. Our space is crafted but not rustic with nautical touches creating a refined, but casual and familiar atmosphere. Herringbone designs create a modernized representation of our coastal location. Ship bells and stenciled walls pay tribute to settlers while materials used represent Canada's finest bounty with walnut tables, hickory floors, oak bars and leather seats offering a comfortable vibe.