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About

LIVELY FRESH LOCAL

The design concept for LURE pays homage to the fishermen who first settled in Victoria.  These gritty and hardworking settlers made their livelihood from the seas yet their hearts remained tender as they fell in love with the spectacular island setting and incredible local culture.  Our space is crafted but not rustic with nautical touches creating a refined, but casual and familiar atmosphere.  Herringbone designs create a modernized representation of our coastal location.  Ship bells and stenciled walls pay tribute to settlers while materials used represent Canada's finest bounty with walnut tables, hickory floors, oak bars and leather seats offering a comfortable vibe.
Gochujang Pork Belly

KEEPING IT LOCAL

Keeping it fresh and keeping it local, our creative menu offers choices for every taste featuring the freshest finds of our island backyard with ingredients from local partners.
Crafted Cocktails

CRAFT BEERS, WINE AND DELICIOUS COCKTAILS

Sample a great selection of local Vancouver Island craft beer on tap, British Columbia wine by the glass or indulge in one of our signature craft cocktails.
  • "An absolutely wonderful evening! Food, service and the vibe in lure provided my colleagues and I a fantastic experience. We will all be back"
    OpenTable Review - January 2024
  • "Beautiful views, good food and service. Quite a Victoria gem"
    OpenTable Review- January 2024
  • "Lure offers a great view of the Inner Harbour and has outdoor patio and indoor dining with giant windows, bringing in loads of natural light to its woodsy, casual interior...It was a quiet atmosphere when we dined over the holidays and it's suitable for romantic, business, family and group dining."
    Tripadvisor Review - 2023
  • "All I can say is that our meal and experience was amazing. It’s a lot of food so be prepared and pace yourself. We were there for almost 4 hours and never felt rushed or that we had to wait for anything. I can’t wait for the spring menu to be released. It was perfect!"
    OpenTable Review - February 2024
  • "Quality food well prepared by a great chef. Server was excellent as well. One of the best restaurants in Victoria."
    OpenTable Review - February 2024