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About

LIVELY FRESH LOCAL

The design concept for LURE pays homage to the fishermen who first settled in Victoria.  These gritty and hardworking settlers made their livelihood from the seas yet their hearts remained tender as they fell in love with the spectacular island setting and incredible local culture.  Our space is crafted but not rustic with nautical touches creating a refined, but casual and familiar atmosphere.  Herringbone designs create a modernized representation of our coastal location.  Ship bells and stenciled walls pay tribute to settlers while materials used represent Canada's finest bounty with walnut tables, hickory floors, oak bars and leather seats offering a comfortable vibe.
Lamb Meatballs with Chipotle BBQ Sauce

KEEPING IT LOCAL

Keeping it fresh and keeping it local, our creative menu offers choices for every taste featuring the freshest finds of our island backyard with ingredients from local partners.
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Crafted Cocktails

CRAFT BEERS, WINE AND DELICIOUS COCKTAILS

Sample a great selection of local Vancouver Island craft beer on tap, British Columbia wine by the glass or indulge in one of our signature craft cocktails.
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  • "The views are just phenomenal here. Service was great as well"
    TripAdvisor Review - August 2022
  • "Really great staff especially the bar guys, they just kill it on the cocktails and bartender vibe. The food is solid and service is sound. It’s pricey being in a place like Victoria in a hotel, but never felt like I was over paying beyond what I got. Overall recommend for sure"
    Google Review - August 2022
  • "Lure offers a great view of the Inner Harbour and has outdoor patio and indoor dining with giant windows, bringing in loads of natural light to its woodsy, casual interior...It was a quiet atmosphere when we dined over the holidays and it's suitable for romantic, business, family and group dining."
    Tripadvisor Review - 2023
  • "We had a 3 night stay and several meals at the restaurant. Above all, great servers, who went above and beyond and knows their stuff! Good recommendations, special attention, everything you want when you're on that special weekend getaway!"
    Tripadvisor Review - 2023
  • "We enjoyed an amazing birthday lunch...Crab cakes, halibut and friends, starbucks lattes, and desserts were stupendous...tasty, fresh, beautifully presented...super service!!"
    Tripadvisor Review - 2022
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